Cold email is one step. Sell all seven.
We run full go-to-market for our own clients — from opportunity analysis to booked meetings. We'll show you exactly how we do it, hand you the methodology and the tools, and certify you to do it for yours.
Twelve agencies certified each month. Foundations is free and open to everyone.
What most agencies sell today: step 4, for one channel. That's why retainers are shrinking.
We show you how we do it for our clients
This isn't a course built from theory. Every cohort watches us run the seven steps on real client engagements — the opportunity scans, the hypotheses we wrote, the ones that failed, the campaigns that graduated, the weekly reports we sent. Then you run the same steps on a sandbox account until you can do it without us.
You leave with the full methodology, the working know-how, and the tools set up to deliver it. What you charge your clients is your business.
Live engagement walkthroughs
Weekly sessions where we open a current client engagement and walk through what we did that week and why — including what didn't work.
The methodology, written down
Every step, every artifact, every decision rule. Templates for hypotheses, validation reports, campaign briefs and weekly client reports.
The tools, configured
A sandbox account with gtmbomber, aixsdr, kampaign and ush3r set up the way we run them. When you're certified, the same setup for your clients.
Coursework
Start with Foundations. Then pick the operator certification that matches your clients. Every level is hands-on — labs on a sandbox account, graded on what you produce.
The seven steps end to end. Run one full cycle on a sandbox account: scan for openings, write hypotheses, test one, build the campaign that passed, handle the replies, book a meeting, write the weekly report.
Delivering all seven steps for companies of 50 to 500 people, where you are the client's outbound function. A two-week simulated engagement, multi-channel campaigns, AI content generation, meeting handoff to the client's AE, and the day-14 client review that wins the renewal. Includes the AI Campaigns & Content module.
Delivering the seven steps alongside an in-house revenue team at companies of 1,000 to 10,000 people — IT services and mid-size product companies. Running per territory and practice line, working with the client's SDRs, passing an IT review, and presenting a quarterly review to a CRO and CFO. Includes the AI Campaigns & Content module.
For agency principals building a GTM services business on the method: designing engagements from a one-page brief, running many clients at once, bringing in certified copywriters and callers, packaging and pricing the seven steps as a product line.
For individuals. Certified copywriters and callers work inside certified agencies' engagements and are listed in the directory where agencies find them.
Partner tiers
Certified agencies can join the partner program. You sell and deliver the services; your clients run on the platform; you earn commission on their platform spend and get leads routed to you.
| Tier | Requirement | Commission | Leads and support |
|---|---|---|---|
| Learning | Partnership fee paid; L2 or L3 in progress | — | Sandbox account, coursework, partner community |
| Ready | One certified operator; one live client | 10% of client platform spend | Overflow lead routing; directory listing |
| Silver | Three or more retained clients; two certified operators | 20% | Priority lead routing; co-marketing; early feature access |
| Gold | Ten or more retained clients with month-over-month improvement on most | 30% | First call on leads in your region or vertical; roadmap input; published case study |
You bill your clients for services and keep all of it. Clients pay for their platform accounts, data enrichment and AI credits; you earn the tier commission on that spend, vesting from month three and continuing for as long as the client stays. Tiers are based on clients retained, not clients signed, and move in both directions.
Training and certification pricing
Why only twelve a month
Every certification above Foundations is reviewed live by someone who plays your client and pushes back the way a real one would. We won't compress that, so we take twelve agencies a month across all tracks.
Agencies certifying three or more operators in the same cohort pay for two.
Apply for a seat
Tell us about your agency and the clients you serve. We reply within five business days with a cohort date or a reason. You can start Foundations the moment you've applied.
Prefer to talk first? Book twenty minutes.
Application sent
You'll hear from us within five business days. Foundations is open now — start there and you'll arrive at your cohort already knowing the seven steps.
Start Foundations