Every other vendor in this category is selling you activity priced as outcome — positive replies, credit packs, monthly seats. We price the one thing that maps to revenue: a validated hypothesis, a routed opportunity, an AE-accepted meeting. If it doesn't land, you don't pay.
The category sells replies. We sell opportunities your AEs accept. The difference is the contract — and the contract is the only thing that survives a 90-day trial.
Six rows. No marketing language. Pricing pulled directly from each vendor's published page in May 2026. Where pricing is gated, we say so.
| Traditional BDRHuman seat | AI SDR softwareArtisan, AiSDR, 11x | Revenue platformUnify, Clay, Common Room | OnePgrOutcome contract | |
|---|---|---|---|---|
| What you pay for | Headcount + tooling | Seats + credits + sending infra | Platform fee + per-seat | Validated outcome. Verdict, routed opp, scored account, engaged prospect. |
| Entry point | $80–120K loaded / yr | $250–$900/mo + add-ons | $2–10K/mo platform | $99/seat Liame · $5K Bomber Run |
| KPI committed | Quota (often missed) | “Positive replies” (1–30 / mo range) Not pipeline | None — DIY orchestration | Routed opportunity with 5-day AE acceptance SLA |
| If it doesn't work | Sunk cost. PIP. Refill cycle. | Annual contract continues 70–80% trial churn (TechCrunch) | You built it. Keep building. | Credit-back on missed SLA. Walk away after the Bomber. |
| What you keep on cancel | Nothing | Nothing (data resets) | Workflows you authored | The verdict. OrgDrive substrate. Validated ICP map. |
| Compounding signal | Lives in rep's head | Lost when seat lapses | Inside the platform | OrgDrive memory loop. Every run smarter than the last. |
Three exhibits from public reporting and analyst data, May 2026. We're not picking on anyone — these numbers shape every CRO conversation we walk into.
Gartner forecasts 40%+ of agentic AI projects will be canceled by end of 2027. Buying autonomous claims is now a board-level reputational risk for the buyer, not just a procurement bet.
One headline AI SDR reported $14M ARR; ~$3M survived the trial threshold. Customer logos were used without permission. The contract structure — 1-year deal with a 90-day break — is the tell.
The pattern across G2 reviews is consistent: strong onboarding, generic output by day 30, churn by day 90. The product is the demo; production is a different category of problem.
Liame is the wedge — test a hypothesis in a day. The Bomber Run is the proof — a verdict on 40 accounts in 8–12 weeks. Tier contracts are how you scale what the Bomber validated.
Every routed opportunity from Ush3r comes with a 5-business-day AE acceptance window.
If your AE doesn't accept the opportunity as qualified within that window, you don't pay for it. Credit-back, no debate, recorded in the contract.
Software vendors structurally can't write this clause. They're billing seats; we're billing outcomes. The clause is the line between the two categories — and it's the line every CRO has been waiting for someone to draw.
Sample output from a recent Bomber Run in the AI infrastructure segment. Names redacted. Numbers real. This is what $5K buys.