How Nutmeg Marketplace built a repeatable pipeline engine for buyer and seller acquisition.
A marketplace growth motion that runs like an enterprise ABM program — without enterprise headcount.
Nutmeg Marketplace needed to scale buyer and seller acquisition without building a large outbound sales team. OnePgr provided the research, signal monitoring, and multichannel execution infrastructure to run systematic, personalized campaigns at marketplace scale.
Marketplaces must grow both supply and demand simultaneously — requiring distinct outreach motions for buyers and sellers with different value propositions.
Knowing when a potential buyer or seller is actively evaluating marketplace options — not just who they are, but when they're ready to engage.
Without a large SDR team, every outreach touch had to be high-quality and high-conversion — generic volume plays wouldn't work.
Separate ICP models and outreach motions for marketplace buyers and sellers — each with tailored messaging and collateral.
Monitored buying and selling signals to time outreach when accounts were most likely to engage.
Coordinated email, LinkedIn, and phone campaigns — personalized per segment without manual rep work for every account.
Nutmeg built a pipeline motion that runs continuously — not a one-time campaign push, but a systematic engine for marketplace growth.
Start with a proof offer — 40 accounts, 8–12 weeks, written verdict.
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