A custom label and packaging provider transformed outbound into a focused, account-based growth engine.
Smarter targeting and multichannel engagement drive measurable business results — a $3 million opportunity proved it.
Wright Labels is a leading custom label and packaging solutions provider serving premium brands across food & beverage, spirits, consumer products, manufacturing, and specialty markets. As the company expanded its growth initiatives, the team wanted a more systematic way to identify high-value prospects, personalize outreach, and create meaningful engagement with enterprise accounts.
Identifying companies actively evaluating packaging and labeling solutions — and knowing when to reach them — required more than a static prospect list.
Enterprise packaging decisions involve procurement, brand, operations, and quality teams. Reaching the full buying committee across departments was a manual, slow process.
Generic outreach was getting lost. Wright Labels needed to stand out without hiring a large SDR team to personalize every touch by hand.
Converting initial interest into meaningful sales conversations required coordinated follow-up across email, LinkedIn, and phone — with no system to track who was engaging.
Identified high-value target accounts using industry signals and buying behavior — not just firmographics.
Created custom microsites tailored to key prospects and their specific business needs — every outreach touch had a destination built for that account.
Executed coordinated outreach across email, LinkedIn, and phone — sequenced and personalized from the same account intelligence.
Tracked who opened, clicked, and engaged — prioritizing follow-up on accounts showing real buying signals.
Wright Labels transformed outbound from traditional prospecting into a focused, account-based growth engine — identifying the right buyers, delivering personalized experiences, and generating pipeline they could defend in deal reviews.
When an FDA regulation announcement affected 50 companies, Wright Labels contacted all affected accounts within 6 hours using signal-triggered campaigns — closing a $60K deal in 2 weeks with a 53% average email open rate.
“With OnePgr and Kampaign.ai, we identified the right buyers, delivered personalized experiences, and generated a $3 million opportunity — proving that smarter targeting and multichannel engagement drive measurable business results.”
— Dan Swiniarski, President & COO, Wright Labels
Start with a proof offer — 40 accounts, 8–12 weeks, written verdict.
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